I thought it was great and will be thought provoking for a lot of people.
I'm quite comfortable with the concept of eating animals (Leather and other products come as a result of the meat industry), but I do believe that their suffering should be limited....which is why I chose to keep my own chickens for eggs and buy free range chicken when I can.
I must admit though, I also hadn't given any thought to eggs used in goods (bought cakes, mayo etc.).... but at least I make the conscious effort where I can.
I thought it was well presented in that he wasn't saying not to eat meat, but rather to think about it, and pay the bit extra to support more humane farming.... and pointing out that it makes a difference in taste too (which is one huge thing we notice with our eggs, even over store bought free range eggs)
I love that he now has a large flock of chookies roaming around his yard too
